The contacts listed are sorted into FIVE sections:
1. Publications, Review Websites and Music Blogs that will REVIEW your music
2. Radio Stations, Shows and Podcasts that will PLAY your songs
3. Labels, Vendors, Distributors and Promotional Services that will help you to SELL your CD
4. Websites where you can UPLOAD your band's MP3s or videos
5. Helpful Resources for recording artists
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SECTION ONE: SITES/PUBLICATIONS WHERE YOU CAN GET YOUR MUSIC REVIEWED
Music Scene Investigation
http://msi.icweekly.net
Independent artists submit music for expert review by our panel and guest panelists. Whatever genre or musical style you write or compose, we want to hear it and give you our honest thoughts. So, get your songs uploaded and, hopefully, you will be selected for one of our shows, where we will dedicate approx. 15 minutes of our broadcast to your music!
In order to submit a song, you must be a registered user of MSI. Please, take a few seconds to register.
Skope Magazine
PH: 339-293-7957
Michael Friedman
mfriedman@skopemagazine.com
www.skopemag.com
Covers and engages an audience of music enthusiasts with diverse music coverage for the digital age.
NeuFutur
369 Stephens Rd. Akron, OH 44312
PH: 740-475-8979
James McQuiston
editor@neufutur.com
www.neufutur.com
Covers anything from Christian praise to Death Metal. Fight on, little ones.
Ovaground Mogul Magazine
ovagroundmogul@gmail.com
www.ovagroundmogul.com
We cater to all Hip Hop and R&B artists, musicians, Djs, models, entrepreneurs and writers. Our Motto is MUSIC, ART AND CULTURE. Our goal is to help the artist bring out the best in themselves to their fans and potential new fans.
SECTION TWO: RADIO STATIONS, SHOWS AND PROMOTERS
2.1 RADIO - STATIONS AND SHOWS
LaTeX RaDiO
TG Mondalf
tgmondalf@latexrecords.com
www.latexradio.com
Podcast featuring various themes from the musical genres of EBM, Industrial, Goth, Darkwave, Neo-Folk, Neo-Classical, Electronica, Trance, Synthpop and other Underground styles. LaTeX RaDiO is hosted primarily by TG Mondalf of Latex Records, a small indie label. However, many podcasts are also created by other podcasters working with LaTeX RaDiO.Artists wishing to submit their work please make contact via e-mail to obtain current mailing address for shipping demos or to send download links and promo materials. Station IDs are very welcomed!!
Emidio's Bewitching Indie Rock Show CHRW
www.facebook.com/emidio.vaz.562
Every Saturday, nothing but some of the finest Indie Hard Rock/Heavy Metal & Blues from around the Indie Rock World. Please contact me through my Facebook page or Twitter account @slipnslidding
Below The Ground Sound Fat Cat Radio
BelowTheGroundSound@gmail.com
www.spreaker.com/show/below-the-ground-sound
Based in Bergen County, NJ. We primarily play raw Underground Hip Hop. Are you an upcoming Hip Hop artist that makes dope music? E-mail us your tracks!
The Appetizer Radio Show
PO Box 890, Clyde, TX 79510
D Grant Smith
dgrant.appetizerradio@gmail.com
www.appetizerradio.com
Syndicated show. Each week, audiences hear music not aired elsewhere. From b-sides of popular and mainstream artists to an unknown and unsigned Folk songwriter, We focus on showcasing music worth discovering, which includes many indie and unsigned artists, primarily in Rock, Folk, Singer/Songwriter and Alternative genres. PLEASE NOTE: We are no longer accepting songs via email. Due to the large amount of music we receive, we can no longer accept submissions in single track form via e-mail. To have the opportunity to be featured on our program, blog or podcast, download our MUSIC SUBMISSION FORM, print it, and mail us your music. We WILL NOT accept music that does not contain the signed form of this document, nor material that does not contain contact information or bio details. Your story is your music, so please provide that for us so we can share it with our community. If mailing albums is outside of your means, e-mail us to see if other options may be available to you.
Radio Flote
T-17, Sai Orchid Apartments, Mariyappa Layout, Chelikere, Kalyan Nagar Post, Bangalore 560043 India
support@radioflote.com
www.radioflote.com
The independent (indie) music scene suffers from too much noise. There are beautiful songs and artists in the world of indie music, however their sound rarely echoes further than their neighborhood or cities. The goal of Radio Flote is to bring together these gems, find the golden needles in the haystack, and showcase it to a global audience. We do this through active exploration of the indie scene as well as with the help of other people and organizations engaged in helping indie musicians get noticed. Make awesome music, share it with us, stay independent.
From the Source Fat Cat Radio
PH: 866-485-0066
Big Lou
BigLou.CeCe@Frontier.com
www.spreaker.com/show/from-the-source
This show is all about local musicians and their journey. If you are a Local/Indie musician looking to be interviewed, get in touch. Call-ins are welcome when we are LIVE!!!!!!
Fat Cat Music Showcases Fat Cat Radio
PH: 866-485-0066
Big Lou
BigLou.CeCe@Frontier.com
www.spreaker.com/show/fat-cat-music-showcases
We are raising the "Bar" one note at a time!! This show is a great collection of local/indie musician showcases from around the World. All musicians and listeners are welcome to participate in the show by calling in. If you would like your music showcased send me an e-mail.
RADIO MYSTIC
PO Box 50128, Albuquerque, NM 87181-0128
Pete Havey
music@radiomystic.com
www.radiomystic.com
We run several internet radio stations and monthly music podcasts and blogs serving the Ambient, New Age, World, Celtic, Alternative and Electronic genres. We make it our mission to promote your music to our large listener base through these venues as well as our frequently-updated website. Digital tracks are preferred, however we also accept physical CD's and vinyl. Please e-mail us if you wish to submit a physical CD or package.
Unsigned Project Radio
info@unsignedproject.com
www.unsignedproject.com
A new streaming radio service that is dedicated to giving a voice to the indie artists around the world. Let's not do what we have always done in the past. Time for something different. The Unsigned Project is designed to give a voice to the indie community and showcase the talent that is sitting on our very doorstep. If you are an indie artist or label, then the Unsigned Project is designed to be your support community.
Emidio's Rock Den Digital Revolution Radio
Emidio Vaz
digitalRevolutionRadio.net@gmail.com
www.facebook.com/emidio.vaz.562
Features independent Rock, Pure Heavy Metal and Blues. Please contact me through my Facebook page or Twitter account @slipnslidding
#BlogtalkwithMJRacadio
MJ Racadio
blogtalkwithMJRacadio@gmail.com
www.mranow.co
Where Blogging meets Podcasting. All Genres are welcome for submissions. Original and radio ready music only. If selected, you may get an exclusive interview.
The JogTunes Indie Podcast
PH: 512-777-9448
Dr. Bob
jogtunes@gmail.com
www.jogtunes.com
I am looking for royalty free music by independent musicians for my music podcast. The JogTunes Indie Podcast is a 30 to 60 minute podcast that's meant to be ???run to.??? By that we mean it???s intended to be listened to while you???re running. Well, that was the original intent. Turns out, most indoor cyclist, aquarunners, users of stairmasters, ellipticals and mini-trampolines, and even swimmers, may find these shows great for working out exactly to the tempos of indie music. The songs are selected and sequenced solely for working out exactly to the beat of the music. The shows begin with a brief introduction and a warm-up tune usually in the 110-130 BPM range. This is followed by a series of tunes that begins in the 140-150 range and usually peaks with tunes in the BPM range of 170-185. The sequence slows back down to a cool-down in the 110-130 range. I play primarily Rock, Alternative, Hip Hop, Rap, Pop, Reggae, Jazz and R&B, but I'm open to other genres as well.
Fuego Beats Radio
Fuego
info@fuegobeats.com
www.fuegobeats.com
Broadcasts a distinctive blend of talk radio interviews with a mix of Hip Hop, Pop and R&B music from emerging musicians. Topics range from celebrity gossip to controversial issues relevant to a modern society, as well as pop culture. Submit your music via our ONLINE FORM. Send us an e-mail if you would like to be considered for an interview. @WFBS981
New Driven Radio
Sherry Sabine
NewDriven@gmail.com
www.facebook.com/NewDrivenRadio
The NEW DRIVEN shows bring the hottest professional level independent rock to syndicated radio. Our weekly shows feature the best in emerging Soft Rock, Hard Rock, Alt Rock, Pop, Acoustic, Folk Rock, Punk & Melodic Metal. NEW DRIVEN also produces a weekly talk show that focuses on professional independent artists and a live show with call-in interviews and guest co-hosts. Artists on our shows are full-time musicians, (or nearing that step) with a rigorous touring schedule We spin newer release original music. @NewDriven
2.2 RADIO PROMOTERS
CIMG, LLC
119 Bowling Ave. Nashville, TN 37205-2357
Tony Bates
contact@cimgllc.com
www.cimgllc.com
Our Radio Promotion work focuses on relevant radio stations (terrestrial and online), especially college radio stations, in the U.S., Canada and the Commonwealth of Independent States. Our staff works daily to build relationships with radio stations, regional promoters, music/entertainment publications and websites, and media outlets throughout North America as well as in eastern and central Europe. We work mostly with Rock, Pop-Rock, Americana and Alt-Country artists. facebook.com/cimgllc
Howard Rosen Promotion
521 W. Channel Islands Blvd. #15, Port Hueneme, CA 93041
PH: 805-382-2200 FX: 805-201-7816
info@howiewood.com
www.howiewood.com
Since 1985 We have been helping artists reach their goals of obtaining radio airplay, expanding their fan base, and creating awareness throughout the industry. @Howiewoodpromo
SECTION THREE: SERVICES/VENDORS/LABELS THAT WILL HELP SELL YOUR MUSIC
3.1 SERVICES - PROMOTION/PUBLICITY
Musicgoat.com
PH: 507-313-6769
Corey Koehler
ckoehlerhw@gmail.com
www.musicgoat.com
Dedicated to helping those bands and musicians that the mainstream music marketing gurus seem to forget about (or just won't share ideas with). Musicgoat.com shares a collaborative, field tested music marketing philosophy that you will not find anywhere else. I provide strategies to you build a fanbase from zero, if you are just starting out, or to increase and better utilize the fan base you already have. Plus I'll give you ideas on how to make money along the way. See for yourself, visit Musicgoat.com today to get my "Sell More Singles" ebook for free. I also work one-on-one with musicians, bands and labels to help you customize a marketing strategy that builds and monetizes a fan base without getting in the way of what you do best, make more music. I'm willing to work with most artists, but would prefer to work with Singer/Songwriters, Country, Rock, Metal, Folk, Blues, Americana, Jam Band and Progressive Rock. To a lesser degree: Mainstream, Punk, Christian, Jazz.
Social Dragon PR
MJ Racadio
social.dragonpr@gmail.com
www.facebook.com/SocialDragon
PR Services including press release, podcasting, social media promo, blogging and branding. All genres are welcome. PR services within your budget. Let's create the buzz!
Colossal Music Group
PH: 818-533-8484
Dillon Cash
colossalrecordsmusic@gmail.com
www.colossalmusicgroup.com
The mission of Colossal Music Group is to break all barriers of the industry of today and give independent Hip Hop musicians a chance to be heard. Based out of California and Florida, Colossal Music Group promises to deliver 100% satisfaction and to present the highest quality of service to you. Colossal Music Group has worked with many indie and major musicians, helping them to stand out. We provide services such as music production, promotion, videography, photography and graphic/web design just to name a few. We specialize in knowing your brand inside and out in order to create a strategy that helps you. We like to build relationships with our clients who are interested in the services that we offer and we provide individual packages that fit your needs.
INDIEHEAVEN
625 Bakers Bridge Ave. #105-104, Franklin, TN 37067
www.indieheaven.com
Provides a comprehensive set of tools for Christian bands, singers, songwriters, musicians to promote, market and distribute their music and display their content on a safe, professional, and established website. Contact us via our ONLINE FORM.
Sound Hype
www.soundhype.com
Whether you are a beginner in the music biz or a professional veteran, if you have talent, we want to work with you! The music industry is brutal, short and discriminatory especially with up-and-coming talent. Our mission is to take that panic out of the industry. Also to provide the music world with well needed fresh retrospect. We have a dynamic company with a staff that operates with your goals in mind. With a linear approach, you can count on a large staff of marketers, promoters, and industry professionals that are constantly hard at working getting you the exposure you deserve. We have the most innovative tactics to display your music through relevant digital outlets. We focus our attention at getting you relevant exposure. Because of music availability through various digital outlets, our attention is geared at modern, high-traffic media outlets. This is another area where we do NOT cap or limit your earning potential. We encourage and show you how to make money with a team-based approach to music. Sound Hype's main goal is to make you into a musical power-machine. Using secular review and critique, we allow your creativity to develop freely and without earning limits.
PopGun Entertainment
PH: 615-426-4193
Lindsey Kirkendall
info@popgunentertainment.com
www.popgunentertainment.com
Music & video production, artist development and A&R consulting. We are also a YouTube-based label based in Nashville TN. We have recently launched a production & development program for independent artists that helps them get high quality music and video production PLUS all the education and resources to turn their music into a full time income at an affordable rate. You can learn more about what the program is about by going here: www.popgunentertainment.com/pdprogram We work with all genres!
Miles High Productions
PO Box 93157, Hollywood, CA 90093
PH: 323-806-0400 FX: 323-462-0829
mhpmanagement@mileshighproductions.com
www.mileshighproductions.com
Created to bridge the gap of companies working directly with music artists and entertainment based projects who are in need of additional marketing support. MHP also focuses on non-music ventures such as corporate brand building, cosmetics, gaming, sports and other industries. MHP's goal is to elevate your product or artist to a higher ground in an expedient timeframe by exposing them to new and existing online audiences. MHP also focuses on taking our campaigns one step further by cross-promoting all traditional methods of marketing with online opportunities for further outreach. @MilesHigh
CIMG, LLC
119 Bowling Ave. Nashville, TN 37205-2357
Tony Bates
contact@cimgllc.com
www.cimgllc.com
We provide Social Media Marketing and Social Commerce Solutions for our clients, in addition to Artist Management and Record Label Services. We work with artists, record labels, agencies, events, and brands of all kinds that want to effectively engage their supporters and fans via social media. Considering the global marketplace and international appeal, we offer our services in several languages as well, when appropriate to meet your goals. We work mostly with Rock, Pop-Rock, Americana and Alt-Country artists. facebook.com/cimgllc
Serge Media Group
PO Box 5147, Canton, GA 30114
PH: 678-880-8207
Sandy Serge sergeent@aol.com
www.sergemediagroup.com
Social media, networking and publicity solutions for musicians backed by a trustworthy and diligent work ethic.
3.2 SERVICES - LABELS, DISTRIBUTORS AND ONLINE VENDORS
Latex Records
TG Mondalf
tgmondalf@latexrecords.com
www.latexrecords.com
Record Label, exploring mysticism, magick, myth and the deeper recesses of the subconscious; Gothic, Industrial, EBM, Darkwave, Ambient, Electronic, Experimental and associated genres and sub-genres. Musicians wanting to be involved with label projects can make contact via e-mail and/or join our Projekts group on Facebook at: https://www.facebook.com/groups/LTX.projects
Venus Aeon
TG Mondalf
tgmondalf@venusaeon.com
www.venusaeon.com
Record Label working with Occult Wave, Deathrock, Neo-Medieval, Neoclassic, Etherealal, Darkwave, Ritual, Neo-Folk, Doom Industrial, Glitch, Noise, Experimental, Dark Ambient, Coldwave, Drone, Trance, IDM, Minimal Wave, Punk, Daemonic Body Music genres. Musicians wanting to be involved with label projects can make contact via e-mail and/or join our Projekts group on Facebook at: https://www.facebook.com/groups/LTX.projects
SECTION FOUR: SITES WHERE YOU CAN UPLOAD YOUR BAND'S MP3s
OR VIDEOS
iDefine TV
5600 Spalding Dr. Box 920622, Norcross, GA 30092
PH: 678-636-9422
www.idefinetelevision.com
You've always wanted be on television. Right? Now you can do it in a few easy steps. You already have the idea, now let's broadcast it to a global audience. Sounds good? Unlike other video broadcasting platforms we don't just air your content on television (not web based) we also work for you. We're your marketing team. We offer free marketing support i.e, press release writing, social media marketing, television spots and more. Ask us how. YouTube was never like this.
Broadtube Music Channel
Kolade Olamide
broadtube1@yahoo.com
www.broadtubemusic.com
Malaysian website created to promote indie artists. We feature their songs on our website both video and audio, and assist them in selling and promoting their songs. We welcome all genres of music from anywhere in the world. Please send only high quality productions of audio and video. We might reject low quality video or audio. Send MP3, MP4, WAV and WMA or your YouTube URL. We render ALL-in-One best service for indie artists.
JukeBoxAlive
311 Montford Ave. Asheville, NC 28801
PH: 828-232-0016
Will Cumberland cumberland@jukeboxalive.com
jukeboxalive.com
Our Advanced Jukebox Player protects your music from being digitally downloaded, yet allows fans to hear your music online. This creates exciting possibilities for you to present yourself to new audiences without being ripped off.
SECTION FIVE: SOCIAL NETWORKS AND ONLINE COMMUNITIES
FMMusicLive.com / Folly Moon Music
215 S. Walnut St., Muncie, IN 47305
fmmusicbooking@gmail.com
www.FMMusicLive.com
Features videos, blogs, music, services, webcasts & so much more! Blog your local music scene, music festivals, dreams, thoughts and album reviews.
SECTION SIX: HELPFUL TOOLS AND RESOURCES FOR YOUR BAND
6.1 RESOURCES - GENERAL
PopGun Entertainment's Production Development Program
Lindsey
lindsey@popgunentertainment.com
www.popgunentertainment.com/pdprogram
Nashville-based music & video production and artist development company, PopGun Entertainment is giving away over $10K in music and video production, photography and styling to one lucky member of their new Production Development Program! Everyone who registers as an artist member before March 25th will be entered to win this incredible opportunity! E-mail Lindsey for more info. We work with any genre.
Music Mentor & Coach D Grant Smith
PO Box 890, Clyde, TX 79510
PH: 325-829-9762
D Grant Smith
dgrantsmith@gmail.com
www.dgrantsmith.com
Regardless of whether you're a new musician or you've been playing a while, one of the big keys to building your platform is knowing exactly who your creation is perfect for. This is having a very focused approach to your audience and who your music is perfect for. Developing your work from this point greatly increases the opportunity for you to grow to greater success. For musicians, I am your mentor and corner-man to help you identify the unique qualities of your songwriting, pinpoint what your ideal Super-Fan looks like and how to reach them to grow your audience base exponentially. I'll help you find the best places for you to record and produce your music, help you get a press kit built to showcase your music to new audiences, and get media noticing you. We'll also look at performance opportunities to grow your brand name. Curious about where to get started in finding help to grow your music and reach the right audience? Just call me. Our first chat is on me.
Music Connection Dayton
Kimberly Weiss
DaytonMC@Live.com
www.musicconnectiondayton.com
A music promotion website specializing in connecting bands, artists and resources in and around Dayton, Ohio with the rest of the world. We provide low cost, high-value promotional reviews for music of all genres and from artists around the world as well as opportunities for additional promotion. Our quarterly issued PDF directory of 400+ regional acts is the most up-to-date and easy-to-use listing around, with acts sorted by type and style and including acts' public contact information and active web links. Showcasing regional album and EP releases, as well as local videos and events is also a central focus of the community.
Indie News At Noon
www.indienewsatnoon.com
A newscast featuring stories that are submitted and compiled from independent artists. INN support Indie art in all its forms (music, art, literature, film, etc.). Each week, INN prepares a 7 minute audio news broadcast that is made available to its online and terrestrial radio affiliates. Submit your news or event via our ONLINE FORM.
Debuts
www.debuts.co
Our goal is to try and collect all of the new songs and full album streams that premiere across the internet every day and make them easily accessible.
Festival Network Online
PO Box 18839, Asheville, NC 28814
PH: 828-658-2779 FX: 828-645-3374
Julie Cochrane
julie@festivalnet.com
www.festivalnet.com
Lists more than 10,000 events throughout the U.S. and Canada seeking performers, from local & regional to national & international. @_festivalnet
6.2 RESOURCES - EDUCATIONAL
The Vocalist Magazine
samuelbiks@gmail.com
www.vocalistmag.com
The vision behind this digital magazine is to focus on vocalists. To give them a platform to share their experience, techniques and secrets. Editorial content highlights the best in a vocalists' career and lifestyle, interviews, fashion, diet, tips and the latest musical gear.
The Daredevil Production Podcast
1204 17th Ave. S., Nashville TN 37212
PH: 818-383-4207
Johnny Dwinell
johnny@daredevilproduction.com
http://daredevilmusicproduction.com
Helping singers and songwriters to find success in the music business with host Johnny Dwinell.
Music Marketing Manifesto Blog
John Oszajca
john@musicmarketingmanifesto.com
www.MusicMarketingManifesto.com
Advanced strategies, secrets, tactics and tips on selling your music online. @JohnOszajca
6.3 RESOURCES - TOOLS
Fluence
contact@fluenceapp.com
www.fluence.io
The Fluence platform is designed for the unique needs of digital media professionals. Are you a curator or trusted source of recommendations for your friends and followers? Request a Fluence account to let creators and brands send you media directly. Create a profile and set the terms for your engagement. Review media at your convenience on any device. Manage the demand for your attention centrally in a simple to use application. Our premise is that the best way to find your full audience is to first connect to trusted sources who can recommend you to others. So we built Fluence to connect all the great art, ideas, and products to people who are actively seeking new media to curate and share with their friends and followers. Use Fluence to directly access a global base of curators, bloggers, experts, advisers, investors, writers, promoters, agencies, and other trusted sources who help promote your media and give you constructive feedback.
MyNewsletterBuilder
comments@mynewsletterbuilder.com
www.mynewsletterbuilder.com
A user-friendly, feature-rich, online newsletter management program for novices and professionals alike.
6.4 RESOURCES - AUDIO
Peerless Mastering
1085 Commonwealth Ave. #322, Boston, MA 02215
PH: 617-527-2200
info@peerlessmastering.com
www.peerlessmastering.com
Dedicated to providing the highest quality restoration. We offer the highest quality stereo and 5.1 pre-mastering, CD, CD Enhanced, and DVD-A authoring and full audio restoration. Our staff is exceptional at giving our clients the best quality and service, guiding them through the final phase of their sonic process with ease and expertise. We are uniquely equipped to provide the highest quality mastering available anywhere. We have the expertise, equipment, and skills to achieve the full sound potential of your album. As more and more artists are choosing to record in project and home studios, high-quality professional mastering in an acoustically accurate room has never been more important. Working at Peerless' state-of-the-art studios with our highly trained engineers, you can realize your sonic vision and make your recording sound as full, warm, punchy, and clear as possible. We will guide you through every step of this final phase of your project, and you will be truly amazed when you hear how incredible your music can sound. @PeerlessMaster
6.5 RESOURCES - ORGANIZATIONS
Creative Musicians Coalition
PO Box 6205, Peoria, IL 61601-6205
PH: 309-685-4843 FX: 309-685-4879
aimcmc@aol.com
www.creativemusicianscoalition.com
A fellowship of artists and labels that share and network.
SECTION SEVEN: THIS MONTH'S ARTICLE
Label Reps Sound Off ... What Makes an Artist Signable ... or Not - in 2017
by Bernard Bauer, Music Connection Magazine
© 2017 All Rights Reserved. Used By Permission
Everyone knows the music business has changed radically, forcing labels and A&R execs to adapt to a new sonic ecosystem???one where music consumption has increased while music sales have dwindled. Now, multiple income streams and social media activity are essential components to any successful career. Likewise, those changes have affected how A&R scouts evaluate the signability of artists. Indeed, being considered a team player is more crucial than ever. To find out exactly how the "new normal" of today's music industry affects an artist's ability to get signed, we spoke with representatives of four prominent labels. Their insights will help you determine if you have what it takes to get label support.
Called an "A&R guru," David Wolter has been an A&R executive for 20 years - six of them with RCA. Previously he was Sr. Director of A&R at Virgin Records. Over the years Wolter has worked with a diverse range of artists, including Walk The Moon, Smallpools, Ray LaMontagne, Dave Matthews Band, the Strokes, Ben Harper, Three Days Grace and many others. RCA is home to an array of superstars, from Pitbull, Foo Fighters and Kings of Leon to Justin Timberlake, Pink, Alicia Keys, Shakira, Miley Cyrus and even "Weird Al" Yankovic.
After 20 years in A&R, what has changed about your job?
Ultimately, it's still the same. I help artists with their artistic impression and how it is delivered. What has changed is how music is made. Artists now have more tools to record songs. They can record a song on their laptop and email it to me immediately. Before, they had to book studio time and FedEx a CD. New technology has been the game changer - and in some ways made my job easier.
Has anything changed the way you evaluate acts?
With the Internet there is much more information to consider. You can go online and see what's happening with an act from different perspectives. You can see how they come across and how people respond to them and their music.
With so much data online, are live showcases important anymore?
For me, nothing replaces seeing an act perform live. If I'm interested, I want to see their live show and how the audience reacts to it. But, a live performance does not necessarily make or break a deal. If an act performs poorly, but has strong songs, they'll still get my attention. You can always improve stage skills.
With all the superstars on your roster, how does new talent get attention
This label has instituted an initiative to bring in new acts. We need new artists to keep our roster fresh. We might even develop artists in areas where they may need it.
How accomplished does an act need to be to get signed?
It depends on what you mean by "accomplished." I like acts who show initiative and make things happen on their own. I'm not interested in someone who simply makes music at home and does nothing else. If I see any activity that I believe has potential, I might take a risk and help develop them.
How important is social media activity?
It's very important. You want to see some sort of engagement and reaction. Social media allows us to see how artists connect with people and what they think of them. But, big numbers alone don't influence me. I'm more impressed with how people react to the act and engage with them.
What qualities do you look for in an artist?
I don't like to set up too many rules, because that's limiting. I want to hear great music, see great performances and most of all sense a collaborative spirit. I love artists that make me ask, "What the fuck is that?"
What is your signing process?
That's a trade secret. Every situation is different. I need to see some synergy - whether we see eye to eye. I'm brutally honest and if I don't think it will work I won't offer a deal. But, if I think otherwise I'll go for it.
Is there anything an act or rep could do that would turn you off?
This is a hard business and every day it gets harder. I need to feel confident that there will be a team effort between the act, their team and the label. If I feel that they won't pull their weight, I will pass on them.
Are you looking for anything in particular?
I just want to work with great artists who can maintain careers. I can help them reach that goal, but they have to work at it too. The days of a label doing everything, while the artist does nothing but music, are over. Now, everyone has to be involved to make it happen.
Do you see any developing?
Expectations have changed. Record sales aren't what they used to be. Now, I'm happy if an act sells 500,000 records. If they sell a million, it shows they can actually have a career. Our focus has shifted to how music is being consumed. Radio still remains the biggest driver - especially at major labels. But, we're also interested in how fans discover new music, whether it's streaming services or somewhere else.
How do you like to be contacted?
Google me. If they can't find my email address, or figure it out, they're probably not ready for label attention.
Founded in 1997, Wind-up Records is one of the largest independently owned music companies in the world, and includes Wind-up Publishing and 251 Management. It has been responsible for breaking many multi-platinum and diamond artists and continues to develop a young roster of alternative artists. Shawn Cohen has been with Wind-up for four years. Prior to that he worked at RCA/Jive and A&M/Octone. Cohen is responsible for finding, signing and developing talent for Wind-up's roster.
Historically, Wind-up Records was known as a rock label - some even call it "the label that Creed built." Are you maintaining that direction or expanding into other areas?
We're expanding and evolving. Our roster now includes a variety of styles, from rock and alternative to indie-pop. We don't want to be tied to a specific genre. Today, music consumers like a variety of styles.
Have the changes in the business affected how you evaluate talent?
They have to a certain extent in that we have to be certain that an act fits the label. But, it still starts with the music and artists who have the goods. Some artists just want to focus on their art, while others want to have a career. And we have to determine if their aspirations complement our label's vision and goals.
How do you find new acts?
The Internet helps us filter through a lot of talent. The old model of A&R going out to shows every night is over. We discover artists on the Web, check out their social media sites and look for performance videos. In fact, I discovered the Griswolds (who Cohen recently signed) on a blog.
What are the special qualities you look for in an act?
Originality is everything. I want to hear something unique and different. There are a lot of good acts out there, but many of them come across too generic. There's nothing special about them that gets you excited.
How accomplished does an act have to be to get signed?
There is a certain level of success we look for. But, we would still invest in and develop an act if we think they have the potential to be big. Traditionally, Wind-up has developed many artists and that process doesn't stop once an act gets signed. We're always developing different aspects of their career and new marketing techniques.
Do you have a courting period prior to signing?
Yes. You need to form a relationship with artists and get to know them, and that takes some time. I have to be convinced that an act is right for the label and actually wants to be on our roster. Not all artists are label-ready. Some would be better off on a smaller indie or simply doing it themselves.
Is there anything an act or rep could do that would turn you off?
Well, we have a "no asshole" policy. We want to work with proactive artists and reps who want to be part of a team. If everyone is not willing to do what it takes to be successful, it can get into finger pointing very quickly. And that doesn't benefit anyone.
What type of deals do you offer?
We're pretty creative. Every deal is different because it depends on the label's goals and the artist's expectations, which vary from act to act. We only sign a few acts per year as it is - anywhere from three to five. And we release eight to 15 records per year.
Are you looking for anything in particular?
I'd like to find alternative mainstream artists - acts with radio friendly material and great live shows because touring is important today. Live performances connect with fans in a way that social media cannot.
Do you see any trends in the business?
Today fans want to "know" the artist as well as their music. People are also discovering music in new ways - often through streaming sites. Although there are some industry executives (and artists) that believe streaming hurts sales, I think it will eventually reconcile and compensation will evolve.
How do you like to be contacted?
We have contact information on our website. But we only accept submissions via Music Xray. We found that to be a cleaner and more organized process.
In 1977, Jerry Del Giudice and Edward Chmelewski founded Blind Pig Records in the basement of an Ann Arbor, MI blues cafe and club. Since then, it has grown into one of the world's premier blues labels. A virtual who's who of blues and roots artists have performed for Blind Pig at one time or another. Now based in San Francisco, the label releases several genres, including blues, roots rock, rhythm & blues, soul gospel and Zydeco.
You've operated for 36 years - what's the secret to your longevity?
We love the music we put out. But, this is a tough business. When we started we didn't take a paycheck for 10 years. I taught English at a University to cover expenses. But we were so determined to get this music out that my partner and I got industry jobs where we learned what we needed to do and how to do it.
How do you evaluate artists?
It comes down to the music and belief in the artist. I like artists who have something original to say. I want to feel a spark???in the lyrics, the arrangements or their playing. It has to move me. We get a lot of demos and many are very good???but they're also generic. And that just won't cut it.
How important are live shows and performance skills?
They're very important. We release the sort of music that's meant to be heard live. Our genres require touring. In fact, with the demise of brick-and-mortar retailers, we sell a lot of our product at live shows. Because of that, venues have become our new retailers.
How important is social media activity?
Well, our music attracts an older demographic, so it's not as important as working with acts that attract a younger audience. However, I've noticed that acts that get involved with social media often get better results.
What is your signing process?
Actually, we initiate most contacts. Because we're so established, we'll hear about acts that are creating a buzz from promoters, festival producers and bookers. Then we'll check them out and see what they're up to. I like to see acts that are busy and playing a lot of shows. If they're doing something that gets us excited, we'll contact them and have a meeting.
What do you consider before signing an artist?
Before we sign anyone we try to gauge how cooperative they will be. Sometimes management can be a problem, because some managers take an adversarial approach that complicates everything. If they're not willing to make it a real team effort, they usually do not sell many records or make much money. Besides, no one wants to work with a pain in the ass.
What would keep you from signing an act?
If they're not willing to tour, I won't work with them. You can have the greatest record ever recorded, but if you don't tour I can't sell it. We do everything we can to help acts on the road, but they have to want to do it. There are acts out there doing it???without a label or a booking agent. Obviously, they're ambitious, and that's one characteristic you need to be a success. You also need to be talented and have a little bit of luck to become a really successful artist.
How do you help acts tour?
We set them up with booking agents. We'll do advance promotions and publicity: we set up interviews and promote radio airplay. We'll do everything we can to make their shows sell out.
What type of deals do you offer?
We're traditional and sort of old school. We don't do 360 deals (i.e. deals that share in sales, publishing, merchandise, touring and sponsorships). More often, it's a straight two to three record deal. Sometimes we might share in publishing, but that's about it.
Where do most of your sales come from?
We sell way more physical product than digital. Fans of our genres like to have a physical product. So, we sell more CDs than downloads. We also offer vinyl if we think the act can move it???but it's become more of a specialty item.
Do artists really need a label deal today?
With the Internet and all the tools artists have available to them now, they could go DIY and make money???up to a point. But, if they want to really advance their career, label support could be very helpful.
Are you looking for anything in particular?
We're always looking for new talent. But, we're very picky. We have to feel passionate about the act and what we can do with them. If we believe they have great potential and will work with us, we'll talk.
How do you like to be contacted?
They can email links to their website and music (no attachments). Mostly I want to know how active they are. Send the information to: info@blindpigrecords.com
Rennie Jaffe has been with Relapse Records for 10 years. Although the label (founded in 1990) specializes in heavy metal, it doesn't focus on that style. In fact, the Relapse roster includes artists from a variety of genres, ranging from stoner and alternative rock to hardcore, grindcore, death metal, retro thrash and doom metal. However, the increasing popularity of extreme metal has made Relapse more mainstream, with acts on its roster appearing on magazine covers and getting videos broadcast on TV music channels, with some charting on the Billboard 200.
How is your label different from other labels?
We have our strengths and handicaps. We started as a niche label with extreme metal. And although we still release that style, we also cover other genres. Times have changed and so have we. We don't really follow a strict point of view. We'll get into anything that interests us and gets us excited.
How important is social media activity?
It's hugely important and our artists have to be part of it. Our promotions department spends a large portion of their day maintaining social sites. Fans want to connect with artists, and social media is the way they do it. If an artist is not willing to put in a little time to connect with their fans, it can hurt their career.
How important are live shows and performance skills?
It can be a game changer, if their live shows are great. However, some of our most popular acts don't tour. It's more about the music. Metal fans, in particular, focus on the music and musicianship. So, they'll buy CDs simply based on that.
Where do most of your sales come from?
Physical sales exceed digital downloads, probably because of the genres we work with. Fans of certain genres are more invested in the acts, and support them by buying CDs and merchandise. They want something they can own and hold. We used to release a lot of vinyl LPs, and they sold well. But, today, if I don't think an act can sell at least 500 in vinyl, I won't put them on vinyl. When we do, though, we offer a combination of colors for our vinyl releases???they're really eye-catching.
How do you find new acts?
We get a lot of referrals from our roster acts. They'll tell us if another act is worth checking out. We don't really have any set parameters as to whom we'd be interested in. Everything goes before an A&R committee. And, if it turns us on, we'll move on it.
How accomplished does an act have to be to get signed?
Relapse used to only sign acts that we could develop. That has changed, though, because of changes in the business. Now, the Internet allows us to know, pretty quickly, if an act will pop. In fact, we used to do three-record deals???now we might only do a one record deal just to see if anything happens.
What type of deals do you offer?
Historically, we offered traditional deals that included a three-album commitment, publishing and master ownership. But, that has changed. Now, we'll do one-offs and even licensing deals where the act retains ownership of their masters. It really depends on what the act wants and what will work for the label.
How many acts do you sign each year?
Typically we'll sign five to six new acts per year, and release 25 to 30 new albums.
Do you sign acts simply off their demo?
That almost never happens???it's very rare. If we are interested we'll contact them, usually to let them know we enjoyed their music and ask them to keep us up-to-date on their activities and new recordings.
What would keep you from signing an act?
If an act has unrealistic expectations, that could be a problem. Also, if an act resists being a team player, that will turn us off. We've found that proactive acts are usually more successful.
Do you see any new trends in the business?
I believe CD sales will diminish, but won't ever go away. In fact, I think we're close to the floor now. Even with all of the digital retailers and outlets out there, we still sell more CDs than anything else.
How do you like to be contacted?
Artists can go to our website and get contact information as well as view an FAQ list.
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Bernard Baur is the Review Editor & Feature Writer for Music Connection Magazine. Founded in 1977 on the principle of bridging the gap between "the street and the elite," Music Connection has grown from a popular print publication into a spectrum of products and services that address the wants and needs of musicians, the music tech community and industry support services.
www.musicconnection.com
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